The Science of Scrolling: Why TikTok and Facebook Reels Hook You—and How to Break Free
In today’s digital landscape, platforms like TikTok and Facebook Reels are designed for endless scrolling, making it easy to lose hours without realizing it. But have you ever wondered why scrolling is so addictive? The science behind it reveals psychological tricks and designs meant to keep you hooked, maximizing your time spent on these apps. Let’s explore what happens in your brain as you scroll and how you can take control to reclaim your time. 1. The Neuroscience Behind Endless Scrolling When you scroll through TikTok or Facebook Reels, your brain releases a chemical called dopamine —often known as the "feel-good" neurotransmitter. Dopamine plays a major role in how we experience pleasure and motivation. When you see an exciting or funny video, your brain releases dopamine, creating a brief sensation of happiness or satisfaction. This process makes you want to keep scrolling, looking for the next hi